Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of shopping services are turning to server-side tracking as a means to enhance their data collection procedures. While it requires extra technical knowledge than routine GTM and might present additional expenses, it can result in better accuracy and even more trusted data
Pixel tracking utilizes an item of code to sign up conversions on your internet site. It's easy to set up and less susceptible to advertisement blockers.
1. More accurate data
The standard approach of tracking conversions on an internet site, making use of pixels, is having trouble with transforming web browser personal privacy policies. This implies that the data being sent to Google Advertisements, Facebook Manager and various other systems is less accurate than it should be.
Server-side tracking is an extra safe and secure alternative that assists to bypass these limitations, as it's packed from your own domain and dealt with as first-party code, indicating it's much less likely to be affected by advertisement blockers or various other safety procedures. This offers much more accurate information and a much more total picture of user trips throughout channels.
In addition, this sort of monitoring enables companies to track conversions outside of the internet site, such as telephone call and in-store visits, which can be hard for pixel-based tracking. This versatility gives online marketers more ownership over the information they send, and makes it much easier to abide by various data legislations. It's also a whole lot less susceptible to scams, as it's more difficult for illegal actors to manipulate the system by modifying the postback URL.
2. Much better control over information.
Server-side tracking permits companies to accumulate and enhance information before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can help marketing professionals make more educated advertising and marketing decisions.
Typical pixel tracking relies upon JavaScript tracking codes that are placed in internet site visitors' web browsers. These tracking codes are often obstructed by advertisement blockers, which can lead to information collection interruptions and unreliable outcomes. Server-side tracking makes it possible for businesses to bypass these restrictions and give accurate, regular data that is less prone to interference.
This kind of monitoring also enables organizations to track conversions that take place outside of the website, like phone calls and in-store purchases. This is very important since new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is much more trustworthy for businesses seeking to adjust to these adjustments.
3. Much less prone to scams
Server-side monitoring makes it possible for businesses to control information hauls prior to it reaches third party endpoints, enhancing safety and personal privacy. This is especially essential as various internet browsers and systems increasingly change exactly how they manage cookies. As an example, in iphone 14, Safari will only deliver first-party cookie data and will not enable pixel-based monitoring. Making use of server-side monitoring, you can bypass these constraints and continue to track conversions that happened outside of your site.
Furthermore, server-side monitoring allows you to record customer information straight on your own servers. This eliminates dependence on third parties, which can be prone to breaches and privacy infractions.
A server-side tracking system is a set of directions that informs your web site's web server what occasions to tape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's likewise utilized to activate event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternate technique that utilizes a little item of code on your web page to gather data from individuals.
4. Simpler to execute
Server-side tracking is a data collection process that happens on the internet site's very own web server, bypassing internet internet browser restrictions. This implies that data collected by the website/app is first sent to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this approach is that it reduces the extent of information administration and provides organizations more control over transmission, making it generally extra reputable. Because of this, it's much less susceptible to data obstacles brought on by points like a damaged connection or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your marketing and advertising devices on the web server. This enables you affiliate payout automation to have more exact information and helps ensure conformity with personal privacy policies such as GDPR. Moreover, it additionally stays clear of the monitoring limitations enforced by internet browsers and ad blockers.