Best Practices For Using Predictive Analytics In Performance Marketing

Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of shopping organizations are turning to server-side tracking as a way to boost their data collection procedures. While it needs more technical knowledge than normal GTM and may introduce extra costs, it can bring about better accuracy and even more trustworthy data


Pixel tracking utilizes an item of code to sign up conversions on your internet site. It's easy to set up and much less vulnerable to ad blockers.

1. Much more precise information
The typical method of tracking conversions on a site, utilizing pixels, is having trouble with transforming browser privacy policies. This indicates that the information being sent out to Google Advertisements, Facebook Manager and other platforms is less precise than it must be.

Server-side monitoring is an extra safe and secure option that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, meaning it's less likely to be impacted by ad blockers or other safety actions. This gives extra accurate data and a more complete picture of user journeys across channels.

In addition, this type of tracking allows businesses to track conversions outside of the site, such as telephone call and in-store check outs, which can be tough for pixel-based monitoring. This adaptability provides online marketers much more ownership over the data they send out, and makes it less complicated to follow various information regulations. It's likewise a great deal less vulnerable to fraud, as it's harder for illegal stars to adjust the system by modifying the postback URL.

2. Better control over data.
Server-side monitoring permits organizations to accumulate and enhance data before sending it to third-party analytics/advertising systems. This boosts information completeness and accuracy, which can aid marketing experts make even more educated marketing decisions.

Typical pixel monitoring counts on JavaScript tracking codes that are put in site visitors' browsers. These tracking codes are usually obstructed by ad blockers, which can result in information collection interruptions and unreliable outcomes. Server-side tracking makes it possible for companies to bypass these constraints and provide precise, consistent information that is less at risk to disturbance.

This type of tracking additionally permits companies to track conversions that take place beyond the site, like call and in-store purchases. This is essential since brand-new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is an essential reason that S2S is a lot more dependable for organizations seeking to adjust to these modifications.

3. Much less susceptible to fraudulence
Server-side tracking makes it possible for services to adjust information payloads before it gets to third party endpoints, boosting safety and privacy. This is particularly important as different internet browsers and platforms significantly change exactly how they handle cookies. For instance, in iphone 14, Safari will only supply first-party cookie data and will certainly not allow pixel-based monitoring. Utilizing server-side monitoring, you can bypass these restrictions and remain to track conversions that happened beyond your website.

Furthermore, server-side tracking enables you to record user information straight on your own web servers. This eliminates reliance on third parties, which can be susceptible to violations and privacy infractions.

A server-side radar is a set of directions that informs your internet site's server what occasions to videotape. This data is then sent out to analytics devices like Google Analytics and Facebook Business. It's likewise utilized to cause event-based ads, such as retargeting. In contrast, pixel tracking is a different approach that uses a small piece of code on your web page to accumulate data from users.

4. Much easier to apply
Server-side monitoring is a data collection process that occurs on the internet site's very own server, bypassing web browser restrictions. This indicates that information accumulated by the website/app is first sent out to the server where it's processed and then forwarded to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this method is that it minimizes the extent of information monitoring and offers companies more control over transmission, making it generally more reliable. Consequently, it's less susceptible to data challenges brought on by points like a busted link or an energetic advertisement blocker being set up.

With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion data in the same way that you would with pixels or a cookie, however this is then passed directly to your marketing and advertising tools on the web server. This permits best social media ad tools you to have even more precise information and assists guarantee compliance with privacy regulations such as GDPR. Moreover, it additionally stays clear of the monitoring constraints enforced by web browsers and ad blockers.